Provider measure traffic on the website with Google Analytics service. Google Analytics stores several data during the visit, as visitors operational system, browser type, which pages for how long time are visited, if the search comes from a search engine result. The Google Analytics data is neither capable of retrieving personal data of the visitor, nor for identification of the visitor, but can recognize later which websites were visited from that computer.
For the analization Google uses cookies as described above.
Purpose of data handling
Record visited pages, record visit time, help Google search engine to rank websites more precisely. If you wouldn't like Google to load Analytics you can install an addon to your browser from Google which blocks Google Analytics.
https://tools.google.com/dlpage/gaoptout
The provider of Google Analytics is:
Google LLC
1600 Amphitheatre Parkway
Mountain View, CA 94043
USA
The privacy policy of Google:
https://policies.google.com/